Maxing out the holiday season

The ask:

Create one 30-second spot for broadcast (and digital), as well as a series of 5-second pre-roll spin-offs promoting the special holiday-season benefits of a Sam’s Club “Plus to the Max” membership.

The challenge:

One day, one location, one camera, zero onscreen talent.

The solution:

We embraced a minimalist concept that paired visually interesting scenarios with bold headlines and a touch of wry humor. In what was surely a holiday miracle, we managed to knock everything out, plus a surprise :15 and :60 edit, in under 24 hours.