Don’t procrastinate. Automate.

The insight:
No one gets excited about renewing a security certificate. Except, maybe, the CIO—but only if something has gone horribly wrong.

TLS (SSL) certificates provide encryption and identity validation for websites—they’re the difference between “http” and “https,” or, in other words, between your site working as intended and being blocked by browsers.

The problem for many companies is that certificates have increasingly short expiration dates. If you’re, say, a corporation with hundreds or thousands (and sometimes even hundreds of thousands) of certificates, renewal is such a tedious  time-suck that you tend to put it off until the last second.

It’s not best practice.

We were tasked with creating a series of pre-roll videos to remind IT administrators to renew early, and to simultaneously highlight a new automated process launched by DigiCert. Humor seemed like the ideal way to exemplify the problem and make it feel universal without leaning too heavily on F.U.D. (fear, uncertainty and doubt) or condescending to our audience.