Teamwork the way you work

Thursday, 4:00 p.m. PST (the download)

We’re asked to come up with an animated billboard for the NASDAQ building in Times Square, announcing the launch of the new Cisco Webex.

Thursday, 4:15 p.m. PST (the “oh, by the way”)

The account team casually mentions the placement has already been purchased. For the following Wednesday. So copy and design need to be finalized by noon (EST) tomorrow. We’ll be online if you need anything.

Thursday, 4:15:47 PST (the existential crisis)

Shit. Shit shit shit shit shit…

Thursday – Friday, 4:16 p.m. – 8:00 a.m. PST (the concepting montage)

Against the wall.
Dog.
Bull.
Bat.
We’re in deep.
We’re going to be shoveling.
My pants.

Friday, 8:25 a.m. (the tagline materializes)

That’s good.

Friday, 8:59 a.m. (the script materializes)

Holy.

Wednesday, 8:05 a.m. (the billboard materializes)

Launch that.