Always sing sign your code.

Code signing prevents hackers from tampering with software. It’s a necessary, if not necessarily scintillating, practice within DevOps. It’s also something that many developers see as an annoyance. Kind of like filling out time sheets or doing taxes or changing your oil. You know it’s important, but it can wait until Friday. Or next Friday.

Another annoyance for developers (and copywriters)? Typos. Especially if those typos form another familiar word that makes the error difficult to catch.

We needed to spread the word about DigiCert’s new-ish Software Signing Manager, but a bland webinar or eBook wasn’t going to grab the attention of developers who’d already written off code signing as something for someone else to worry about. So we decided to take an unexpected approach, using humor, a familiar pain-point, and some original songs to drive home the message.

To spread the word, we seeded the content with influencers and built a non-branded landing page on which users were able to see the videos, generate a “code singing band name,” purchase code-singing coffee mugs,  and download the DigiCert best practices guide for code singing policy.