We Stand Greater Than

We created a year-long branding and messaging campaign for ADA. As this launched during the heaviest months of the pandemic, our approach was to use aspirational, hopeful and human copy and imagery—incorporating the “greater than” symbol as a unifying design element—to evoke a sense of solidarity and optimism despite the difficult times.

Another key priority of the client was fighting healthcare inequity, which became the foundation of a secondary media campaign and video series.