Digital billboard for a rebrand of a major data-gathering company who was seeking to shift toward a real-time data-analysis focus. The “slices” of faces constantly shifted to form a larger, composite face.
Cisco Net Academy CSR Page. The client was so struck by the line, “Opportunity is the most valuable commodity on earth” that the original ask for a BTL landing page evolved into a massive ATL social-responsibility campaign.
“Hunt the Malware” interactive game.
Product photography that showcases the superior components used by the client.
“Living IoT World.” Users could interact with (and click through into) each section see how the client’s IoT products made a connected world possible.
Mars Network Educational Game. To show user’s the features of the client’s new network management tool, we created a game in which the user was challenged to use that tool to deploy a working network on the surface of Mars.
We introduced a variety of interactive web features and experiences to the client: from AR product guides, to voice-activated search and support, to games users could play within the client’s video conferencing app.
The tech-savvy audience was reluctant to interact with the client on social media, so we pitched a series of trivia posts. Over night, engagement increased by an average of 5X. .
Post celebrating that Halloween fell on Friday the 13th.
#TakeATechieToLunch.
The client wanted engaging daily social posts for National Cybersecurity awareness month, but there was no budget (or lead time) for video. We suggested simple, striking animated GIFs and helped them develop an agile and repeatable event-themed content strategy for their social channels.
One of a series of Twitter “click-to-reveal” posts.
Even something as mundane as an email header can be an opportunity to engage the audience and reshape brand perception.
Email header
Email header
Instagram post / Interactive Website Blade. On the landing page, the user could move the phone to find the red malware dot, which unlocked new content.
Part of an initiative to modernize the client’s email marketing. You don’t need paragraphs of copy to drive action.
Campaign Landing Page. The brand sells SSL/TLS technology, which is so ubiquitous that it has become a commodity. They needed differentiation, but the core product is essentially the same, no matter who offers it. Our solution was to create a campaign that focused on their universally trusted values—”the uncommon denominator” in an industry trending toward the lowest common denominator.
Campaign Landing Page
Campaign Landing Page
We partnered with Automattic (founders of WordPress) for the launch of the dotBlog domain (creating a tagline, a mark, and a series of video and display promotions).
And, finally, the interactive whitepaper (a concept we pioneered with the client) that inspired this gallery.
No one likes to talk about it.
In digital advertising, 99.5% of your daily work isn’t necessarily sexy.
It’s sausage. Bits and pieces churned up by a demand engine, seasoned with ever-increasing expectations, and squeezed into a tight wrapper of budgets and timelines.
Many see it as an icky process. Certainly not something you’d want to showcase. But I believe that sometimes the best demonstration of creativity is the ability to transform even humble ingredients into something people want to consume.
Here’s a heaping plateful. Dig in.